RADIO CAMPAIGN
Key concept: Kettle chips Korean BBQ flavour remind people of quality time without any irritation
Idea 1: Mom cooking
½ sec silence
VO: Do you miss your mom cooking? Kettle chips Korean BBQ flavour is the one you’ve been looking for. We offer you the best quality potatoes with both sweet and salty flavours, just like the food your mom normally makes.
(SFX: Munching snack)
FVO: Put your damn phone down and eat your food.
(SFX: Sizzling)
VO: Hmm but rest assured, that bit is not gonna be included.
So, grab Kettle chips Korean BBQ now to enjoy your beef without any beef!
Idea 2: Family gathering
½ sec silence
VO: Do you miss your family gathering? Kettle chips Korean BBQ flavour is the one you’ve been looking for. We offer you the best quality potatoes with both sweet and salty flavours, just like the food you normally enjoy with your fam.
(SFX: Munching snack)
(SFX: Sizzling)
(SFX: Sound of a cricket match suddenly turns into a cartoon)
VO: Hmm but rest assured, that bit is not gonna be included.
So, grab Kettle chips Korean BBQ now to enjoy your beef without any beef!
Idea 3: Hanging out
½ sec silence
VO: Do you miss your festive hangouts? Kettle chips Korean BBQ flavour is the one you’ve been looking for. We offer you the best quality potatoes with both sweet and salty flavours, just like the food you normally have at your locals.
(SFX: Munching snack)
(SFX: Sizzling)
(SFX: Friends arguing)
VO: Hmm but rest assured, that bit is not gonna be included.
So, grab Kettle chips Korean BBQ now to enjoy your beef without any beef!
